I started Palco Performance to give athletes something real. A stage where hard work is matched with direction, and raw potential turns into progress. My goal has never been to chase attention, but help athletes move with purpose, train with confidence, and prepare for life’s important tests. Palco exists to fill the gaps by providing tools they need to grow, compete, and take control of their journey.
My approach is rooted in purpose. Every session is designed to help athletes move better, think faster, and compete with a higher standard — whether they’re trying to earn a starting spot, land a scholarship, or level up in their current environments.
This isn’t about the flash or empty hype. It’s about consistency, intent, and building something that lasts. No ego — all intent. I’m committed to help athletes train with a clear path and unlock what’s next, one rep at a time.
See you on the field.
About the founder
- Alex Huggins
Perform with Precision
Palco Performance programs concentrate on directional acuity that support improved personal coordination and kinetic functionality. Starting with simple linear techniques, we will identify the corrections needed to enable the athlete to transfer that same knowledge to their lateral movements. Being able to maintain postural balance between the two motions will play a key role in the athlete’s ability to perform in certain situations.
Whether you are maneuvering through traffic in a football game, or looking to hit your breakaway speed on the track, these exercises are designed to expose elite potential in a short period of time.
Build your brand
Boost visibility.
From action shots to reels, we help athletes create a social presence that stands out.
Professional content captures the grind and the growth. Show how your athlete trains, plays, and leads.
SHow the work.
Stay ready.
College coaches aren’t just watching film — they're watching everything. Make sure your athlete looks like the player they’re looking for.
Nil starts now.
You don’t need to wait for a D1 offer to build a brand. We give high school athletes a head start in the NIL era.