About the founder

I started Palco Performance to give athletes something real. A stage where hard work is matched with direction, and raw potential turns into progress. My goal is to help athletes move with purpose, train with confidence, and prepare for life’s important tests. Palco exists to fill the gaps by providing tools they need to grow, compete, and take control of their journey.

For high school recruits chasing their first offer and college players entering the portal, every detail matters. Our sessions focus on building structure by refining movement, improving speed, and sharpening on-field awareness.

Beyond the physical side, I guide athletes on how to present themselves to recruiters, establish a strong profile, and stand out in a crowded field. We’ll make certain you stay ready for the moment your name is called.

This isn’t about the flash or empty hype. It’s about consistency and building something that lasts. No ego — all intent. I’m committed to help athletes train with a clear path and unlock what’s next.

If you’re serious about your future, let's build something that speaks for itself.

See you on the field.

- Alex Huggins

Perform with Precision

Palco Performance programs concentrate on directional acuity that support improved personal coordination and kinetic functionality. Starting with simple linear techniques, we will identify the corrections needed to enable the athlete to transfer that same knowledge to their lateral movements. Being able to maintain postural balance between the two motions will play a key role in the athlete’s ability to perform in certain situations.

Whether you are maneuvering through traffic in a football game, or looking to hit your breakaway speed on the track, these exercises are designed to expose elite potential in a short period of time.

Build your brand

Boost visibility.

From action shots to reels, we help athletes create a social presence that stands out.

Professional content captures the grind and the growth. Show how your athlete trains, plays, and leads.

SHow the work.

Stay ready.

College coaches aren’t just watching film — they're watching everything. Make sure you’re being the player they want.

Nil starts now.

You don’t need to wait for a D1 offer to build a brand. We give high school athletes a head start in the NIL era.

Get Started